Performance Marketing & E-commerce Operations

FADY AZMY

Junior E-commerce Media Buyer & Content Specialist

Cairo, Egypt

Combining performance marketing, e-commerce optimization, and high-impact creative content to build data-driven growth strategies. Experienced in generating 45M+ content views, with a growing specialization in Meta Ads, Shopify, conversion tracking, and campaign optimization.

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Fady Azmy - Junior E-commerce Media Buyer & Content Specialist
★
45M+ Views Cumulative Reach
Meta Ads & Shopify E-commerce Growth
Content Track Record
0M+

Cumulative Content Views

Proven organic video performance across TikTok, Reels, and Shorts informing creative testing strategy.

Hands-on Platform
Shopify

E-commerce Store Management

Storefront architecture, product page optimization, Paymob gateway integration, and customer journey CRO.

Core Specialization
Meta Ads

Performance Marketing

CBO/ABO structures, creative angle testing, audience targeting, CPA/ROAS metrics, and campaign optimization.

Background & Positioning

About Me

Fady Azmy - Junior E-commerce Media Buyer & Content Specialist
Cairo, Egypt

Fady Azmy

Junior E-commerce Media Buyer & Content Specialist

Performance Marketing Shopify Operations Content Strategy
Professional Focus

Bridging creative short-form content with disciplined e-commerce conversion tracking and paid social experimentation.

fadyazmy012@gmail.com 01274337749 LinkedIn Profile Instagram (@fadiiazmy)

I am an aspiring E-commerce Media Buyer and Content Specialist based in Cairo, Egypt, combining hands-on Shopify experience with a strong background in content production and performance analysis.

My experience spans the entire content workflow, from idea development and production to publishing and analyzing audience behavior. This background has helped me understand the relationship between creative quality, audience engagement, and marketing performance.

Through my work with Orin, a men's fashion brand, I have developed practical knowledge of Shopify store management, product-page optimization, payment integration, conversion tracking, and e-commerce optimization strategies.

I am currently developing my expertise in Meta Ads campaign structures, creative testing, audience targeting, budget allocation, and performance optimization. My goal is to combine creative insight with analytical decision-making to help e-commerce brands improve their marketing efficiency and grow sustainably.

Core Professional Strengths

Creative Performance Analysis

Evaluating ad hooks, retention curves, and creative fatigue to optimize conversion angles.

E-commerce Optimization

Refining product presentation, checkout flow, bundle strategies, and customer journey UX.

Data-Driven Decision Making

Rooted in accounting principles and performance metrics to guide budget allocation and testing.

Continuous Learning & Experimentation

Rapidly adopting industry best practices under experienced mentorship and rigorous self-study.

Competencies & Methodologies

Skills & Expertise

Structured into operational domains, prioritizing media buying, e-commerce store architecture, and conversion tracking, backed by an extensive content production skillset.

Primary Focus

Performance Marketing & Media Buying

Building disciplined campaign architectures and analyzing performance indicators to optimize paid acquisition efficiency.

Meta Ads Manager Campaign Ops
ABO & CBO Campaign Structures Budget Strategy
Audience Targeting Broad & Custom
Campaign Budget Allocation Testing / Scaling
Campaign Scaling Strategies Vertical & Horizontal
Performance Analysis Data Evaluation
CPA & ROAS Fundamentals Efficiency Metrics
Strategic Advantage

Creative Testing & Optimization

Transforming creative ideas into structured hypothesis-driven ad tests to uncover high-converting creative winners.

Creative A/B Testing Concepts Methodology
Creative Performance Analysis CTR & Hook Rate
Ad Hook Analysis 0–3s Retention
Identifying Potential Winning Creatives Signal Detection
Creative Iteration Pacing & Angles
Engagement & Retention Analysis Drop-off Curves
Hands-on Experience

E-commerce & Shopify

Hands-on management of online store infrastructure, storefront presentation, conversion paths, and checkout checkout flows.

Shopify Store Building & Management Platform Ops
Storefront Customization Theme Styling
Product Page Optimization Copy & Layout
User Experience & Customer Journey Friction Reduction
Conversion Rate Optimization (CRO) Fundamentals
Average Order Value (AOV) Optimization Cart Value
Product Bundles & Upselling Revenue Uplift
Paymob Payment Gateway Integration Payment Setup
Tracking Foundations

Conversion Tracking & Analytics

Understanding foundational measurement architectures, tracking events across the e-commerce funnel, and analyzing conversion signals.

Meta Pixel Fundamentals Event Setup
Conversion Event Tracking ViewContent → Purchase
Conversion API (CAPI) Setup Knowledge Server Signals
Marketing Performance Analysis Funnel Drop-off
Audience Behavior Analysis Customer Insight
Sales Attribution Concepts Attribution Models
Conversion Measurement Benchmarking
Note Conversion API & Pixel concepts grounded in foundational and developing knowledge.
Complementary Edge

Content Production & Creative Tools

Deep creative execution background producing viral-scale short-form videos with professional editing suites and generative AI workflows.

Short-Form Video Production Reels / Shorts / TikTok
Content Planning & Idea Development Ideation & Angles
Scriptwriting Hooks & CTAs
Adobe Premiere Pro Editing Suite
Adobe After Effects Motion Graphics
CapCut Pacing & Captions
AI Video Tools: Higgsfield & Seedance Generative AI
Work History

Professional Experience

Hands-on e-commerce store operations combined with real-world organic content leadership across fashion, real estate, and agency environments.

E-commerce Operations

E-commerce & Shopify Specialist

Orin — Men's Fashion Brand • Cairo, Egypt
May 2026 – Present

Responsible for the storefront architecture, user experience, and ongoing e-commerce optimization for a men's fashion label, while actively expanding into paid advertising and performance measurement.

Responsibilities & Key Contributions:

  • Storefront Architecture: Built and customized the Shopify storefront, improving the structural hierarchy, navigation, and overall presentation of the online shopping experience.
  • UI/UX & Checkout Flow: Implemented user interface improvements, optimized high-intent product pages, and integrated the Paymob payment gateway to ensure seamless transactions.
  • CRO & AOV Strategies: Developed practical knowledge of conversion rate optimization and average order value strategies, implementing product bundles, upselling flows, and friction-reducing customer journey improvements.
  • Tracking & Customer Insights: Developed knowledge of Meta Pixel, conversion events, and tracking concepts to analyze customer behavior patterns and store conversion milestones.
  • Paid Social Research: Studied Meta Ads campaign structures, including ABO/CBO setups, creative testing workflows, audience targeting strategies, and systematic scaling techniques.
  • Performance Metrics: Built an understanding of key performance metrics such as CPA and ROAS and how they directly guide data-informed budget allocation decisions.
Shopify Storefront UX Paymob CRO Fundamentals Meta Pixel Concepts ABO / CBO Study
Content Strategy & Growth

Content Creator

Golden Way Real Estate • New Cairo, Egypt
October 2025 – Present
★ Generated 45M+ cumulative views across social platforms from ground-up execution.

Responsibilities & Achievements:

  • End-to-End Content Strategy: Built and managed the company's social media content presence from the ground up, covering content planning, concept ideation, production, editing, and publishing.
  • High-Velocity Video Reach: Generated more than 45 million cumulative views across platforms through short-form video formats, specifically focused on Reels and Shorts.
  • Audience Behavior Analysis: Analyzed engagement and retention metrics across platforms to uncover drop-off points, hook efficacy, and viewer response trends.
  • Data-Informed Creative Iteration: Combined creative video execution with performance insights to continuously improve audience engagement and message retention.
45M+ Views Short-Form Video Retention Analysis Content Planning Reels / Shorts
Agency Production

Content Creator — Specialized in Reels Production

Digital Growth Agency • Cairo, Egypt
Agency Experience

Responsibilities:

  • Produced short-form video content tailored for high engagement on social media platforms.
  • Supported end-to-end content execution through concept development, filming, and post-production editing.
  • Applied content performance insights to inform creative storytelling and pacing decisions.
Reels Production Video Editing Creative Development
Agency Production

Content Creator — Specialized in Reels Production

Crocodile Agency • Cairo, Egypt
Agency Experience

Responsibilities:

  • Created and edited short-form video content engineered for algorithmic distribution across social platforms.
  • Contributed actively to content execution workflows and rapid creative production cycles.
  • Applied storytelling, rhythmic editing, and audience-engagement principles to high-impact social video formats.
Short-Form Video Storytelling Creative Execution
Case Studies & Performance Highlights

Selected Projects & Results

Demonstrated capabilities spanning e-commerce store architecture, high-scale multi-platform viral video production, and real estate content management.

Men's Fashion / E-commerce
orin-store.shopify.com
NEW COLLECTION Shopify Storefront Optimization
GATEWAY Paymob Active
CRO FOCUS Product Pages
AOV FOCUS Bundle Upsells

Orin — E-commerce Store Optimization

Built and customized a Shopify storefront for a men's fashion brand, focusing on product presentation, shopping experience, payment integration, and e-commerce optimization.

Focus Areas:
Shopify E-commerce UX Product Pages CRO Fundamentals AOV Optimization
Case Study / Live Store (Placeholder)
Automotive 1.5M+ Views
● REACH METRIC 1,500,000+ Views
TikTok Instagram Reels Facebook

Afandina Cars Showroom

1.5M+ Views

Produced short-form social media content for Afandina Cars Showroom in 10th of Ramadan City, generating more than 1.5 million views across TikTok, Instagram, and Facebook.

Focus Areas:
Short-Form Video Creative Development Audience Engagement Multi-Platform Content
Video Preview / Reel (Placeholder)
Automotive 500K+ in 1 Week
TIKTOK VIRALITY ↑ High Velocity
500,000+ Views in 7 Days

El Qady Auto

500K+ in 1 Week

Created engaging TikTok content for El Qady Auto that generated more than 500,000 views within one week.

Focus Areas:
TikTok Content Creative Testing Concepts Content Performance Audience Retention
Campaign Video (Placeholder)
Real Estate Multi-Brand Management
Aman Real Estate Property Showcase
El Amir Urban Dev Digital Strategy
Educational & Commercial Social Content

Aman Real Estate & El Amir for Urban Development

Created and managed engaging social media content for real estate brands, translating property-related information into audience-focused digital content.

Focus Areas:
Real Estate Marketing Content Strategy Video Production Social Media Engagement
Brand Portfolio (Placeholder)
Services & Capabilities

How I Can Contribute

Targeted support designed for e-commerce brands and growth teams, grounded in practical operations, junior-level media buying support, and creative content analysis.

Core Service

1. E-commerce Store Setup & Optimization

Shopify storefront customization, product page improvements, customer journey enhancements, and foundational CRO practices designed to turn traffic into purchases.

  • Shopify theme customization & catalog structuring
  • Product page layout, clarity & objection-handling
  • Paymob checkout & payment gateway setup
  • Bundle configurations & AOV uplift ideas
Core Service

2. Meta Ads Campaign Support

Support campaign setup, audience research, budget organization, creative testing, and performance monitoring within an appropriate junior-level scope.

  • Ad account & campaign structure setup (ABO & CBO)
  • Targeting research: broad, lookalikes & retargeting
  • Disciplined creative testing matrix & budget tracking
  • Routine reporting on spend, CTR, CPA & ROAS trends

3. Creative Performance & Content Analysis

Analyze creative performance, video retention, audience engagement, and content metrics to identify opportunities for improving marketing creatives.

  • Hook-rate (3-second view) breakdown
  • Video retention curve analysis & drop-off diagnosis
  • Actionable creative iteration recommendations

4. Short-Form Video Production

Create engaging Reels, TikToks, and Shorts using creative planning, filming, editing, and platform-specific content principles.

  • End-to-end concept scripting & storyboard planning
  • High-tempo editing in Premiere Pro & CapCut
  • Generative AI video workflows (Higgsfield & Seedance)
Academic Background

Education

🎓

Bachelor's Degree in Accounting

Future Academy — Cairo, Egypt

Duration October 2021 – June 2025
GPA 3.0 / 4.0
Grade Grade B
Analytical Advantage

Accounting provides a rigorous numerical foundation for evaluating unit economics, cost-per-acquisition (CPA), budget discipline, and business-oriented performance analysis.

Industry Mentorship

Professional Development

Engaged in rigorous professional training and continuous mentorship under seasoned industry practitioners:

HE
Hossam ElOmda Industry Specialist & Marketing Mentor
MK
Mohamed Kotb Industry Specialist & Marketing Mentor
AH
Ahmed Helal Industry Specialist & Marketing Mentor

Focus areas include paid media buying structures, digital growth strategies, and modern creative workflows.

Communication

Languages

Arabic Native

Native proficiency in spoken and written Arabic; comprehensive cultural understanding for regional MENA ad copy and video hooks.

English Good Working Proficiency

Capable of navigating ad managers, analyzing documentation, managing international platform setups, and collaborating with global teams.

Vision & Professional Growth

Where I'm Heading

“ My goal is to develop into a highly capable E-commerce Media Buyer who combines analytical thinking, structured experimentation, and creative insight to drive measurable business growth. I aim to help e-commerce brands make smarter advertising decisions, improve conversion performance, and build sustainable growth systems through continuous testing, optimization, and data-driven execution.
01 Analytical Thinking
02 Structured Experimentation
03 Creative Insight
04 Sustainable Growth
Get In Touch

Let's Connect

I'm interested in connecting with performance marketing teams, e-commerce brands, and professionals who value data-driven decisions, creative experimentation, and continuous improvement.

Contact Information

Feel free to reach out directly via email or phone:

Email Address fadyazmy012@gmail.com
Direct Phone 01274337749
Location Cairo, Egypt

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